Thursday 29 October 2009

Unilever Sub brand information VASELINE

At any age, at any time, no matter what your skin needs, Vaseline wants everybody to be able to enjoy great, healthy skin everyday.


Healthy skin everyday
In the 1860's, Robert Chesebrough, a dispensing chemist, discovered something amazing. He discovered a 100% natural product, rich in minerals from deep within the earth yet totally pure, which had remarkable healing properties when applied to cuts, burns and abrasions of the skin. That product was branded Vaseline petroleum jelly.
Keeping skin amazing
Just as Robert Chesebrough in the 1800’s, we continue to be motivated by a passion and curiosity about skin. It’s an incredibly complex and miraculous creation of nature – a set of interdependent systems and elements that even today we don’t fully understand. It protects us from adverse climate and from infection. It recreates and regenerates itself through our lives. It stretches, yet retains its form. It is waterproof, yet it can emit water.
It is easy to take skin and all of its properties for granted, but Vaseline never has. For over 130 years Vaseline has marveled at skin, and through our products we share everything we’ve learnt over all those decades about how skin works and how to keep it in great condition. We are constantly developing accessible, everyday skincare products to help keep your skin amazing.
Did you know?
• Skin is the body's largest organ, accounting for approximately 16% of your body weight
• One-third of all the blood circulating through the body is received by your skin
• Every 28 days, your skin renews itself completely
• The skin on your fingertips is the most touch sensitive skin on your body
• Your skin loses over 200ml of water per day through evaporation
Innovation
Recent product introductions from Vaseline include the Vaseline Intensive Rescue Range. Very dry skin has a new way of fighting back. New Vaseline Intensive Rescue is a range of products specifically designed with all of your different dry skin needs in mind. The range goes beyond instant relief and provides long-lasting moisture, promoting the proper environment for your skin to do something amazing: repair itself.
Vaseline Intensive Rescue range:
• moisture locking body lotion
• relief & repair balm
• soothing hand cream
• hydrating foot cream
Key facts
• Petroleum jelly was patented by Robert Chesebrough in 1865, and launched as Vaseline petroleum jelly in 1870 in the USA.
• By 1875 Americans were buying Vaseline petroleum jelly at the rate of a jar a minute. Today the product is a staple in medicine cabinets across the world, and a tub of Vaseline petroleum jelly is sold every 39 seconds*.
• Vaseline and Vasenol products are available in over 90 countries around the world* (Vasenol is the alternative name for Vaseline in Portuguese and Spanish speaking countries)
*2005-2006 figures

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