Unilever Sub brand information SURE

What makes Sure tick?
With its unique combination of active ingredients, Sure offers body-responsive sweat and odour protection as you need it – keeping you physically and mentally cool. Better still, everyone can enjoy this peace of mind as Sure deodorant is tailored to the needs of both sexes, with separate product ranges for each.
For 40 years, Sure has offered unbeatable, 24 hour protection against perspiration and has established itself as an expert on the 'science' of sweating. Sure formulations have become the world’s best selling and the range provides long-lasting, unbeatable protection against wetness and odour thanks to 25 years of research by Sure scientists.
New Sure for women – incredible protection that works in sync with you.
An amazing 12 million women in the UK alone use Sure every day - making it the UK’s favourite deodorant. In fact, it was recently voted the most trusted deodorant in the UK*
Now Sure for Women is introducing a new-look range, featuring “biorhythm”. a completely new variant with body responsive technology and a fresh, enticing fragrance, biorhythm is formulated to work in sync with your body
New Sure for women crystal – incredible protection against white marks.
Clear Pure is part of the new-look Sure Crystal range, and like all Sure for Women Crystal products, is formulated to protect your clothes from white marks. It is the original anti-white mark deodorant and still the nation’s favourite, consistently outselling its competitors. Sure for Women Crystal is the ultimate ‘tight top friendly’ deodorant.
You will not find a more effective anti-perspirant deodorant aerosol for women: buy Sure and feel the results – it won’t let you down.
*Source: Reader’s Digest Most Trusted Brands Survey 2007
Sure for men – extreme protection for extreme situations
While Sure is the UK’s No. 1 anti-perspirant brand, since 2005 Sure For Men has been the best selling male anti-perspirant brand in the UK*. The formulation incorporates our most advanced micro-encapsulated fragrance technology designed specially for men & engineered with over 1 million molecules of underarm protection. It most definitely won’t let you down.
* Source; IRI (value sales, all outlets, 52 we 30 Dec 06 & 52 we 3 Dec 05)
Sure sport – engineered for sports fanatics
For sports fanatics everywhere, whether players of sport or passionate followers, Sure Sport has incorporated the best of Sure For Men into a grooming range specifically designed for the locker room and the kit bag. With unique twist lock technology that’s designed to be leak proof & a range comprising both deodorant & shower gel, Sure Sport is essential kit for your gym bag.