www.toxel.com

toxel.com is an absolutely, amazing design resource website full of inspirational, contemporary ideas, for everything from product's, through to advertising and promotion!!

Here are some examples of where companies have advertised on buildings. They are highly innovative and inspirational.

Anando Milk Building Advertisement



Vodofone Wall Ad- promoting the idea of living for now, outside Heathrow Airport



International version of Lynx- Axe Advertising
'Female dormitory was decorated in the shape of a calendar to demonstrate that a new female can be met on a daily basis'



Nike Ad- promoting the World Cup

Free Gift Bag's- Clever Bag Designs

As part of the promotion of the Lynx Condom range, we should consider doing a free gift bag give away.
Yesterday I saw a stand in the middle of Nottingham Market Square, giving away mini cans of Fanta to promote their new 'Grab a taste of friday'campaign. Seeing this bright, vibrant stand, giving something away for free gained much consumer attention, including my own. This would be a great way to do a give away to consumers, the stand could be a pop-up which visits different key citys promotiong the new range.

In the gift bags we could give away a several Lynx Condoms, A Lynx Bullet, A Lynx Shower Gel and also thought something novelty like a badge promotiong the range?

Here are some bag designs, which we could use as inspiration.

Wheatis Shopping Bag


Headhunting Agency Shopping Bag


Mask Shopping Bag- designed by Karl Lagerfeld


Panadol Shopping Bag


All above images found at:
http://www.toxel.com/inspiration/2009/04/01/clever-and-creative-shopping-bag-designs/



Image found at:
http://www.dirjournal.com/shopping-journal/creative-funny-and-unforgettable-shopping-bags/

Condomi shopper bag- i feel we should create something less explicit, to appeal to younger consumers and to be be coherant with the brand message- the less embarrassing choice of condom.



Image found at:
http://www.nuffy.net/cool/pics/creative-shopping-bags.html

Industry Launch Venues-Research

Altitude 360- Westminster, London

Description- according to venues.org.uk

Altitude 360 London is situated on the 29th Floor in the heart of Westminster and at the top of one of London’s finest skyscrapers. On the river and right next to many of London's best-loved landmarks, Altitude commands some of the best views that the capital has to offer. A short stroll away from Big Ben, The Houses of Parliament, and the London Eye, as well as Westminster and Pimlico tube stations, and on the River Thames directly opposite Millbank Millennium Pier, its enviable location makes Altitude's 360-degree vistas the perfect backdrop for any private or corporate event.

This chic, stylish and ultra-modern event space consists of more than 15,000 sq ft of pure blank canvas potential, with smaller meeting rooms available. The minimalist space boasts white marble flooring, white walls and rich luxurious thick black leather banquette seating lining every window bay. Iconic, impeccably designed colourful furniture oozes exclusive elegance. State-of-the-art moveable walls allow the space to be separated into several distinct break-out rooms, or used open plan to space-maximising effect.

Altitude 360 London is the ultimate location for private meetings, brain storming days, product and press day meetings, filmed interviews with the ultimate London backdrop, photographic shoots, and a plethora of other corporate and private uses for the discerning client. All this can be combined with auxiliary services like corporate entertaining or very exclusive private lunches and dinners with the ultimate London backdrop.

Now accomodating up to 1,250 guests, Altitude 360 offers more than London's most inspiring view – an exceptional venue matched by state-of-the-art facilities and innovative service, Altitude boasts a wealth of experience in delivering unparalleled events for some of the world's leading organizations and individuals.

Maximum Capacity 1,250

To see images of venue go to:
http://www.venues.org.uk/venues/altitude_broadcasting_and_corporate_studios

Industry Launch Venues- Research

Sound- Leicester Square London

A stylish, contemporary venue, spread across four separate rooms, the venue can be booked out as individual rooms or all together. Each room has a completetly different feel, all would be in keeping with the innovative nature of the Lynx brand. With a a mixture of conference rooms, bars and cafe areas, each space could be used in a diverse way to demonstrate the concept of the Lynx Condoms range.

Maximum capacity per room, 780


Follow link below to see slide show of venue
http://www.venues.org.uk/venues/sound_london

Unilever Sub brand information TIMOTEI

Timotei is the original nature-inspired hair-care brand. In contrast to the masses of shampoos that fill today's supermarket shelves, Timotei launched with just one shampoo containing herb extracts.
Enhancing natural beauty
Today Timotei still recognises the potent benefits that nature gives us, offering shampoos and conditioners to enhance the natural beauty of almost every hair type.
How it all started
• Timotei shampoo was launched in Sweden in the 1970s, and introduced to the UK & Ireland in 1983 with a promise that was revolutionary at the time. 'So mild you can wash your hair as often as you like' was loved by millions and made the brand a massive success in the late 80s. Even now, people vividly remember the advert featuring a lady with wonderful long blonde hair walking through a sun-dappled meadow.
• The success of shampoo led to a growing range of new formats:- Timotei's first conditioner was launched in the UK & Ireland in 1985; a skincare range in 1988; dandruff shampoo in 1990 and "Honey & Almond Milk" formulations in 1992.
• New lines, new packaging, and an array of new fragrances to meet a growing range of hair needs have all followed in recent years:
• Timotei launched an extremely successful range of shampoos and conditioners for all hair types in 2002 - the "golden highlights" variant contained natural camomile extracts to bring out natural blonde tones.
• Henna shampoo and conditioner designed to illuminate and give contrast to various shades of brown hair, followed two years later.
• In 2006 Timotei launched 'Soft & Smooth', designed for mothers and daughters with mid-length to long hair. Timotei Soft & Smooth with Bamboo extract and Shea Butter strengthens your hair from root to tip, leaving it beautifully soft and smooth and giving it a rich, lustrous shine.
• 2008 sees Timotei go green. Now available in new look 400 ml green bottles, not only does your shampoo and conditioner go a little further, but less packaging is wasted, helping you do your bit for the environment. Timotei has also extended its range of nature inspired products with the launch of new Timotei Softening Oatmilk & Peach.
• Timotei also turns 25 this year and to celebrate the brand has partnered with the Woodland Trust to create 25 acres of wildflowers and trees throughout the UK. After some time, the sites bloom to create beautiful ‘Forests of Flowers’.
Did you know?
• Timotei is one of the UK's most popular gentle formulation haircare brands. In 2004, it sold 11.2 million bottles - that's the equivalent of enough shampoo to fill 3.360 Olympic-size swimming pools.
• The word Timotei comes from a wild grass called Timothy grass.
If you go down to the woods today . . .
…You’ll be in for a floral surprise. Timotei, the UK’s original nature-inspired haircare brand is partnering with the Woodland Trust to help create ‘Forests of Flowers’ where nature can bloom.
Timotei supports the Woodland Trust
To coincide with the brand’s 25th birthday, Timotei is funding the creation of 25 acres of wildflowers and trees throughout the UK. After some time, the sites will bloom to create beautiful ‘Forests of Flowers'.
The floral fields of red poppies, blue cornflowers, pink campion and white daisies – has a greater purpose than simply brightening the landscape. The wildflower meadows enable trees to be planted without the use of herbicides, so nature can flourish without harming the environment. The fields of trees and flowers attract a variety of species such as red admiral butterflies, songbirds like the skylark, as well as lapwings, grey partridges, linnets and dragonflies.
A place for nature to flourish
It’s the appeal to such a variety of species that makes ‘Forests of Flowers’ so important to Timotei. Blooming within a year of planting, the flowers kick start the ecological process and play an important role in housing species as they migrate. Thanks to Timotei, nature has a place to flourish.
Now available in new-look 400ml green bottles, not only does your shampoo and conditioner go a little further, but less packaging is wasted, helping to save the environment. To find out more information about Timotei and the Woodland Trust, visit www.woodland-trust.org.uk
From our range
The Timotei range consists of 400ml shampoos and conditioners available in all major retailers from around £1.99. New to the Timotei family for 2008 is Timotei Softening with Oatmilk & Peach. Each variant contains a unique combination of herb, plant and fruit extracts to nourish and care for every type of hair.

Unilever Sub brand information SUNSILK

Every girl has a different hair type that needs different products and care to ensure it stays just the way we want it to. Sunsilk understands this and has a range of products to suit everyone’s needs
Hair that's sure to turn heads
Sunsilk shampoos and conditioners come in eye-catching bright squeezy tubes, so you won’t waste a drop! What’s more, the beautifully bright tubes are sure to add a touch of glamour to any bathroom. And with seven types of product to choose from, Sunsilk is the perfect choice whatever your hair type.
The days of scraping your hair into a ponytail or slapping on a hat to cover up on a bad hair day are over. Whether you want to pump up the volume, have fresh, flowing tresses, or seek that silky-straight look - Sunsilk has the answer.
Fancy that freshly-washed hair feeling everyday?
Sunsilk Fresh and Flowing shampoo with palm milk and gingko offers deep cleansing and longer-lasting freshness to maintain that just washed feeling. And if you think that conditioners are not right for normal or greasy hair - then think again! Sunsilk Fresh & Flowing conditioner contains patented technology that will keep the hair soft and easy to manage but won’t weigh hair down or make it sticky. New Fresh and Flowing range for normal/greasy hair celebrates freedom for hair.
Va-va-voom for hair
Dreams of extra oomph on top have been answered by Sunsilk Voluptuous Volume. Its collagen formula gives hair great body and volume, strand by strand. Patented fibre-active technology creates body by penetrating the hair fibre while maintaining a clean feel. A new, light conditioning treatment gives sensual care to the plumped strands without weighing hair down, making it look and feel even more glamorous. So let Sunsilk give you the natural boost you really want.
Which one suits you?
You’ll always find the right Sunsilk shampoo and conditioner from our fantastic range:
• Fresh & Flowing
• Voluptuous Volume
• Silky & Straight
• Care & Repair
• Waves & Curls
• Deeply Brunette
• Lively Blonde
How it's done
Whatever your hair type, Sunsilk can help tame it in two simple steps. The Sunsilk two-step solution will help banish bad hair days, making hair look and feel great.
All products in the Sunsilk range are available from £1.99 in all leading retailers.
First advertising
Sunsilk began advertising in 1955 with a campaign that focused on specific hair "issues". In the UK, the campaign focused on shiny hair. During the 1960s a television commercial of Sunsilk featured a tune composed by John Barry [1], “The girl with the sun in her hair”, which proved so popular that it was subsequently released as a pop single. Sunsilk radio commercials were aired in 1969 featuring Derek Nimmo to support the new Sunsilk Herb shampoo for problem hair called “Hairy Tales”. In the early 1970s Sunsilk was advertised with the slogan “All you need is Sunsilk”.
Celebrity associations
Madonna, Shakira and Marilyn Monroe all featured in Sunsilk's 2008 advertising campaign “Life Can’t Wait” which launched with a Super Bowl XLII spot. The philosophy behind the campaign was about girls taking positive steps to gain better control of their lives “Hair On = Life On”.
Priyanka Chopra, Indian actress and former Miss World is the brand ambassador for Sunsilk in India.
In 2009, singer Delta Goodrem was announced as the "face of Sunsilk" in Australia. The singer and her music have since featured in several Sunsilk adverts.
Magazine
In 2003 Sunsilk (Seda) launched the first hair only glossy magazine in Argentina aiming to communicate to the professional hair industry. More than 800,000 copies are published each month. The magazine focuses on hair, fashion and beauty issues as well as showcasing hairdressers’ work. It is sold locally on news stands and distributed to hair salons.
Gang of Girls
In 2008, Sunsilk India launched a social networking site called Gang of Girls [6], which offered its users access to a variety of local and global experts to address various hair care needs through its content, blogs and live chat room. The site includes rich content of hair care and fashion, and users can also take part in interactive games and quizzes.
Co-Creation collaboration
In 2009, Sunsilk has worked with seven professional hair experts to launch a series of new hair care ranges. Each hair “issue" variant links to an "expert” with the relevant specialist hair knowledge. For example: Dr Francesca Fusco, New York dermatologist co-created a “hairfall” variant for the brand. The experts are: Dr Francesca Fusco, Jamal Hammadi, Ouidad, Rita Hazan, Teddy Charles, Thomas Taw and Yuko Yamashita

Unilever Sub brand information SURE

What makes Sure tick?
With its unique combination of active ingredients, Sure offers body-responsive sweat and odour protection as you need it – keeping you physically and mentally cool. Better still, everyone can enjoy this peace of mind as Sure deodorant is tailored to the needs of both sexes, with separate product ranges for each.
For 40 years, Sure has offered unbeatable, 24 hour protection against perspiration and has established itself as an expert on the 'science' of sweating. Sure formulations have become the world’s best selling and the range provides long-lasting, unbeatable protection against wetness and odour thanks to 25 years of research by Sure scientists.
New Sure for women – incredible protection that works in sync with you.
An amazing 12 million women in the UK alone use Sure every day - making it the UK’s favourite deodorant. In fact, it was recently voted the most trusted deodorant in the UK*
Now Sure for Women is introducing a new-look range, featuring “biorhythm”. a completely new variant with body responsive technology and a fresh, enticing fragrance, biorhythm is formulated to work in sync with your body
New Sure for women crystal – incredible protection against white marks.
Clear Pure is part of the new-look Sure Crystal range, and like all Sure for Women Crystal products, is formulated to protect your clothes from white marks. It is the original anti-white mark deodorant and still the nation’s favourite, consistently outselling its competitors. Sure for Women Crystal is the ultimate ‘tight top friendly’ deodorant.
You will not find a more effective anti-perspirant deodorant aerosol for women: buy Sure and feel the results – it won’t let you down.
*Source: Reader’s Digest Most Trusted Brands Survey 2007
Sure for men – extreme protection for extreme situations
While Sure is the UK’s No. 1 anti-perspirant brand, since 2005 Sure For Men has been the best selling male anti-perspirant brand in the UK*. The formulation incorporates our most advanced micro-encapsulated fragrance technology designed specially for men & engineered with over 1 million molecules of underarm protection. It most definitely won’t let you down.
* Source; IRI (value sales, all outlets, 52 we 30 Dec 06 & 52 we 3 Dec 05)
Sure sport – engineered for sports fanatics
For sports fanatics everywhere, whether players of sport or passionate followers, Sure Sport has incorporated the best of Sure For Men into a grooming range specifically designed for the locker room and the kit bag. With unique twist lock technology that’s designed to be leak proof & a range comprising both deodorant & shower gel, Sure Sport is essential kit for your gym bag.