Differences in male and female market

Scientific Reasoning

There are obvious differences in the male and female bodies, this doesn't stop at their perspiration habits. Due to this there are gender specific deodorants on the market.

Most women only need minimal protection from sweat and sweat induced odor, while most men need something stronger to help them in their daily lives.

Of course these cover only the broadest spectrum of men and women both. Some women find that the women's deodorant ranges available to them, is simply not strong enough, no matter whether the deodorant claims to be extra strong or not. In these cases many women will resort to using a strong men's deodorant.

And some men will find that they only need the most minimal of protection, and although most wouldn't be caught dead with women's deodorant in their bathroom cabinet, they will use something which is as light as some women's deodorant brands.

Scent differences

Men and women have different tastes in many things, and also in deodorants. Men are un-likely to opt for the flowery, fresh deodorant that their female counter-parts may choose.However there are gender neutral deodorants scents in both the men's and the women's deodorant range, but it is unikely a man would take the time to stand and around and decide if he liked the scent. Very few men would do this, which is another reason why there are separate men's and women's deodorant ranges.

Of course the biggest reason is marketing. As evinced by the different scents that entice men and women both, it is also true, that a man would probably not buy a pastel pink colored deodorant, whereas although a women would buy something that is darker colored, unconsciously she would be enticed more by the "femininely shaded" deodorant.