Unilever Sub brand information SUNSILK

Every girl has a different hair type that needs different products and care to ensure it stays just the way we want it to. Sunsilk understands this and has a range of products to suit everyone’s needs
Hair that's sure to turn heads
Sunsilk shampoos and conditioners come in eye-catching bright squeezy tubes, so you won’t waste a drop! What’s more, the beautifully bright tubes are sure to add a touch of glamour to any bathroom. And with seven types of product to choose from, Sunsilk is the perfect choice whatever your hair type.
The days of scraping your hair into a ponytail or slapping on a hat to cover up on a bad hair day are over. Whether you want to pump up the volume, have fresh, flowing tresses, or seek that silky-straight look - Sunsilk has the answer.
Fancy that freshly-washed hair feeling everyday?
Sunsilk Fresh and Flowing shampoo with palm milk and gingko offers deep cleansing and longer-lasting freshness to maintain that just washed feeling. And if you think that conditioners are not right for normal or greasy hair - then think again! Sunsilk Fresh & Flowing conditioner contains patented technology that will keep the hair soft and easy to manage but won’t weigh hair down or make it sticky. New Fresh and Flowing range for normal/greasy hair celebrates freedom for hair.
Va-va-voom for hair
Dreams of extra oomph on top have been answered by Sunsilk Voluptuous Volume. Its collagen formula gives hair great body and volume, strand by strand. Patented fibre-active technology creates body by penetrating the hair fibre while maintaining a clean feel. A new, light conditioning treatment gives sensual care to the plumped strands without weighing hair down, making it look and feel even more glamorous. So let Sunsilk give you the natural boost you really want.
Which one suits you?
You’ll always find the right Sunsilk shampoo and conditioner from our fantastic range:
• Fresh & Flowing
• Voluptuous Volume
• Silky & Straight
• Care & Repair
• Waves & Curls
• Deeply Brunette
• Lively Blonde
How it's done
Whatever your hair type, Sunsilk can help tame it in two simple steps. The Sunsilk two-step solution will help banish bad hair days, making hair look and feel great.
All products in the Sunsilk range are available from £1.99 in all leading retailers.
First advertising
Sunsilk began advertising in 1955 with a campaign that focused on specific hair "issues". In the UK, the campaign focused on shiny hair. During the 1960s a television commercial of Sunsilk featured a tune composed by John Barry [1], “The girl with the sun in her hair”, which proved so popular that it was subsequently released as a pop single. Sunsilk radio commercials were aired in 1969 featuring Derek Nimmo to support the new Sunsilk Herb shampoo for problem hair called “Hairy Tales”. In the early 1970s Sunsilk was advertised with the slogan “All you need is Sunsilk”.
Celebrity associations
Madonna, Shakira and Marilyn Monroe all featured in Sunsilk's 2008 advertising campaign “Life Can’t Wait” which launched with a Super Bowl XLII spot. The philosophy behind the campaign was about girls taking positive steps to gain better control of their lives “Hair On = Life On”.
Priyanka Chopra, Indian actress and former Miss World is the brand ambassador for Sunsilk in India.
In 2009, singer Delta Goodrem was announced as the "face of Sunsilk" in Australia. The singer and her music have since featured in several Sunsilk adverts.
Magazine
In 2003 Sunsilk (Seda) launched the first hair only glossy magazine in Argentina aiming to communicate to the professional hair industry. More than 800,000 copies are published each month. The magazine focuses on hair, fashion and beauty issues as well as showcasing hairdressers’ work. It is sold locally on news stands and distributed to hair salons.
Gang of Girls
In 2008, Sunsilk India launched a social networking site called Gang of Girls [6], which offered its users access to a variety of local and global experts to address various hair care needs through its content, blogs and live chat room. The site includes rich content of hair care and fashion, and users can also take part in interactive games and quizzes.
Co-Creation collaboration
In 2009, Sunsilk has worked with seven professional hair experts to launch a series of new hair care ranges. Each hair “issue" variant links to an "expert” with the relevant specialist hair knowledge. For example: Dr Francesca Fusco, New York dermatologist co-created a “hairfall” variant for the brand. The experts are: Dr Francesca Fusco, Jamal Hammadi, Ouidad, Rita Hazan, Teddy Charles, Thomas Taw and Yuko Yamashita