www.toxel.com

toxel.com is an absolutely, amazing design resource website full of inspirational, contemporary ideas, for everything from product's, through to advertising and promotion!!

Here are some examples of where companies have advertised on buildings. They are highly innovative and inspirational.

Anando Milk Building Advertisement



Vodofone Wall Ad- promoting the idea of living for now, outside Heathrow Airport



International version of Lynx- Axe Advertising
'Female dormitory was decorated in the shape of a calendar to demonstrate that a new female can be met on a daily basis'



Nike Ad- promoting the World Cup

Free Gift Bag's- Clever Bag Designs

As part of the promotion of the Lynx Condom range, we should consider doing a free gift bag give away.
Yesterday I saw a stand in the middle of Nottingham Market Square, giving away mini cans of Fanta to promote their new 'Grab a taste of friday'campaign. Seeing this bright, vibrant stand, giving something away for free gained much consumer attention, including my own. This would be a great way to do a give away to consumers, the stand could be a pop-up which visits different key citys promotiong the new range.

In the gift bags we could give away a several Lynx Condoms, A Lynx Bullet, A Lynx Shower Gel and also thought something novelty like a badge promotiong the range?

Here are some bag designs, which we could use as inspiration.

Wheatis Shopping Bag


Headhunting Agency Shopping Bag


Mask Shopping Bag- designed by Karl Lagerfeld


Panadol Shopping Bag


All above images found at:
http://www.toxel.com/inspiration/2009/04/01/clever-and-creative-shopping-bag-designs/



Image found at:
http://www.dirjournal.com/shopping-journal/creative-funny-and-unforgettable-shopping-bags/

Condomi shopper bag- i feel we should create something less explicit, to appeal to younger consumers and to be be coherant with the brand message- the less embarrassing choice of condom.



Image found at:
http://www.nuffy.net/cool/pics/creative-shopping-bags.html

Industry Launch Venues-Research

Altitude 360- Westminster, London

Description- according to venues.org.uk

Altitude 360 London is situated on the 29th Floor in the heart of Westminster and at the top of one of London’s finest skyscrapers. On the river and right next to many of London's best-loved landmarks, Altitude commands some of the best views that the capital has to offer. A short stroll away from Big Ben, The Houses of Parliament, and the London Eye, as well as Westminster and Pimlico tube stations, and on the River Thames directly opposite Millbank Millennium Pier, its enviable location makes Altitude's 360-degree vistas the perfect backdrop for any private or corporate event.

This chic, stylish and ultra-modern event space consists of more than 15,000 sq ft of pure blank canvas potential, with smaller meeting rooms available. The minimalist space boasts white marble flooring, white walls and rich luxurious thick black leather banquette seating lining every window bay. Iconic, impeccably designed colourful furniture oozes exclusive elegance. State-of-the-art moveable walls allow the space to be separated into several distinct break-out rooms, or used open plan to space-maximising effect.

Altitude 360 London is the ultimate location for private meetings, brain storming days, product and press day meetings, filmed interviews with the ultimate London backdrop, photographic shoots, and a plethora of other corporate and private uses for the discerning client. All this can be combined with auxiliary services like corporate entertaining or very exclusive private lunches and dinners with the ultimate London backdrop.

Now accomodating up to 1,250 guests, Altitude 360 offers more than London's most inspiring view – an exceptional venue matched by state-of-the-art facilities and innovative service, Altitude boasts a wealth of experience in delivering unparalleled events for some of the world's leading organizations and individuals.

Maximum Capacity 1,250

To see images of venue go to:
http://www.venues.org.uk/venues/altitude_broadcasting_and_corporate_studios

Industry Launch Venues- Research

Sound- Leicester Square London

A stylish, contemporary venue, spread across four separate rooms, the venue can be booked out as individual rooms or all together. Each room has a completetly different feel, all would be in keeping with the innovative nature of the Lynx brand. With a a mixture of conference rooms, bars and cafe areas, each space could be used in a diverse way to demonstrate the concept of the Lynx Condoms range.

Maximum capacity per room, 780


Follow link below to see slide show of venue
http://www.venues.org.uk/venues/sound_london