Unilever Sub brand information TIMOTEI

Timotei is the original nature-inspired hair-care brand. In contrast to the masses of shampoos that fill today's supermarket shelves, Timotei launched with just one shampoo containing herb extracts.
Enhancing natural beauty
Today Timotei still recognises the potent benefits that nature gives us, offering shampoos and conditioners to enhance the natural beauty of almost every hair type.
How it all started
• Timotei shampoo was launched in Sweden in the 1970s, and introduced to the UK & Ireland in 1983 with a promise that was revolutionary at the time. 'So mild you can wash your hair as often as you like' was loved by millions and made the brand a massive success in the late 80s. Even now, people vividly remember the advert featuring a lady with wonderful long blonde hair walking through a sun-dappled meadow.
• The success of shampoo led to a growing range of new formats:- Timotei's first conditioner was launched in the UK & Ireland in 1985; a skincare range in 1988; dandruff shampoo in 1990 and "Honey & Almond Milk" formulations in 1992.
• New lines, new packaging, and an array of new fragrances to meet a growing range of hair needs have all followed in recent years:
• Timotei launched an extremely successful range of shampoos and conditioners for all hair types in 2002 - the "golden highlights" variant contained natural camomile extracts to bring out natural blonde tones.
• Henna shampoo and conditioner designed to illuminate and give contrast to various shades of brown hair, followed two years later.
• In 2006 Timotei launched 'Soft & Smooth', designed for mothers and daughters with mid-length to long hair. Timotei Soft & Smooth with Bamboo extract and Shea Butter strengthens your hair from root to tip, leaving it beautifully soft and smooth and giving it a rich, lustrous shine.
• 2008 sees Timotei go green. Now available in new look 400 ml green bottles, not only does your shampoo and conditioner go a little further, but less packaging is wasted, helping you do your bit for the environment. Timotei has also extended its range of nature inspired products with the launch of new Timotei Softening Oatmilk & Peach.
• Timotei also turns 25 this year and to celebrate the brand has partnered with the Woodland Trust to create 25 acres of wildflowers and trees throughout the UK. After some time, the sites bloom to create beautiful ‘Forests of Flowers’.
Did you know?
• Timotei is one of the UK's most popular gentle formulation haircare brands. In 2004, it sold 11.2 million bottles - that's the equivalent of enough shampoo to fill 3.360 Olympic-size swimming pools.
• The word Timotei comes from a wild grass called Timothy grass.
If you go down to the woods today . . .
…You’ll be in for a floral surprise. Timotei, the UK’s original nature-inspired haircare brand is partnering with the Woodland Trust to help create ‘Forests of Flowers’ where nature can bloom.
Timotei supports the Woodland Trust
To coincide with the brand’s 25th birthday, Timotei is funding the creation of 25 acres of wildflowers and trees throughout the UK. After some time, the sites will bloom to create beautiful ‘Forests of Flowers'.
The floral fields of red poppies, blue cornflowers, pink campion and white daisies – has a greater purpose than simply brightening the landscape. The wildflower meadows enable trees to be planted without the use of herbicides, so nature can flourish without harming the environment. The fields of trees and flowers attract a variety of species such as red admiral butterflies, songbirds like the skylark, as well as lapwings, grey partridges, linnets and dragonflies.
A place for nature to flourish
It’s the appeal to such a variety of species that makes ‘Forests of Flowers’ so important to Timotei. Blooming within a year of planting, the flowers kick start the ecological process and play an important role in housing species as they migrate. Thanks to Timotei, nature has a place to flourish.
Now available in new-look 400ml green bottles, not only does your shampoo and conditioner go a little further, but less packaging is wasted, helping to save the environment. To find out more information about Timotei and the Woodland Trust, visit www.woodland-trust.org.uk
From our range
The Timotei range consists of 400ml shampoos and conditioners available in all major retailers from around £1.99. New to the Timotei family for 2008 is Timotei Softening with Oatmilk & Peach. Each variant contains a unique combination of herb, plant and fruit extracts to nourish and care for every type of hair.