Yesterday I saw a stand in the middle of Nottingham Market Square, giving away mini cans of Fanta to promote their new 'Grab a taste of friday'campaign. Seeing this bright, vibrant stand, giving something away for free gained much consumer attention, including my own. This would be a great way to do a give away to consumers, the stand could be a pop-up which visits different key citys promotiong the new range.
In the gift bags we could give away a several Lynx Condoms, A Lynx Bullet, A Lynx Shower Gel and also thought something novelty like a badge promotiong the range?
Here are some bag designs, which we could use as inspiration.
Wheatis Shopping Bag
Headhunting Agency Shopping Bag
Mask Shopping Bag- designed by Karl Lagerfeld
Panadol Shopping Bag
All above images found at:
http://www.toxel.com/inspiration/2009/04/01/clever-and-creative-shopping-bag-designs/
Image found at:
http://www.dirjournal.com/shopping-journal/creative-funny-and-unforgettable-shopping-bags/
Condomi shopper bag- i feel we should create something less explicit, to appeal to younger consumers and to be be coherant with the brand message- the less embarrassing choice of condom.
Image found at:
http://www.nuffy.net/cool/pics/creative-shopping-bags.html
No comments:
Post a Comment